April 14, 2012

Nudge, nudge or shove, shove – the right way for nudges to increase the supply of donated cadaver organs


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This article advocates the use of “nudges” to increase the supply of donated organs.  A nudge is “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives” eg. changing the sign on a waste receptacle from “waste” to “landfill” to encourage recycling.  The authors argue that nudges can be used to ethically increase donation, like presumed consent legislation, mandated choice and others.  There are 11 peer commentaries on the article as well, published in the same issue, which comment on the strengths and weaknesses of the piece.

Cardiac Transplantation, Intestinal Transplantation, Liver Transplantation, Lung Transplantation, Pancreas Transplantation, Renal Transplantation

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